马克·扎克伯格Mark Zuckerberg

Renamed Facebook to Meta in 2021 and has spent over $50B through Reality Labs on the bet that glasses replace phones. Quest made VR a consumer category; Ray-Ban Meta became the first genuinely mainstream smart eyewear. At Connect 2026 the line widened at both ends — $349 Ray-Ban Meta Audio glasses with six microphones and no camera at all, a third-generation Ray-Ban Meta, and VR glasses under 100 grams shipping spring 2027 — alongside Muse, the agent platform that went straight to the top of the App Store. The camera-less model is also an answer to the year's backlash, when people drilling out the recording indicator got the line branded pervert glasses; Meta bricked the modified units and now argues the fix is architecture plus communication. Also acquired Limitless in Dec 2025 and brought Hugo Barra back in Mar 2026.