Started the TPU at Google as a 20% project before leading its design, then founded Groq around the LPU — a deterministic, SRAM-heavy inference chip whose token throughput on large models nobody matched for years, sold as the GroqCloud API rather than as silicon. In December 2025 NVIDIA took a roughly $20B non-exclusive licence to the LPU architecture and Ross moved to NVIDIA with president Sunny Madra: an ending that reads less like an acquisition than like the incumbent buying the idea and the people while leaving the company standing.