Founded Dangbei (Dangbei Keji) in 2013 in Hangzhou. Built it into China's #1 smart projector brand. Holds over 50% of the laser projector market — every other laser projector sold in China is a Dangbei. October 2025: launched 8 new products in the most comprehensive product launch in global smart projection history. Focus: hardware + content + service ecosystem. Competes with XGIMI, Hisense, and BenQ globally.