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张迪 Bryan ZhangBryan Zhang

Shokz

Shokz(韶音/AfterShokz)创始人 · 骨传导耳机Founder of Shokz (AfterShokz) · Bone Conduction

consumerhealth
2011 年深圳创办 AfterShokz —— 骨传导耳机(开放式,声音通过颞骨传导)。瞄准跑步 / 游泳 / 骑行人群,不能用入耳式耳机的场景。2021 年品牌从 AfterShokz 改为 Shokz。OpenRun Pro、OpenSwim、OpenComm 商务系列。北美 / 欧洲 DTC + 亚马逊渠道强势,2024 年估算营收 3 亿美金+。开放式耳机品类基本是他们开创的,后被 Sony / Bose 跟进。
Founded AfterShokz 2011 in Shenzhen — bone-conduction headphones (open-ear, sound delivered via temple bone). Targeted runners / swimmers / cyclists who can't use earbuds. Rebranded to Shokz 2021. OpenRun Pro, OpenSwim, OpenComm work-pro line. Major DTC + Amazon presence in NA / EU. Estimated revenue ~$300M+ 2024. Open-ear category effectively their invention; now imitated by Sony / Bose.
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